Charlotte, NC, June 02, 2022 (GLOBE NEWSWIRE) — XCPCNL Business Services Corporation (OTC Pink: XCPL), a venture capital development firm that leverages knowledge, skills and experience in the consumer products industry, is honored to welcome JoJo Brim to its advisory board.
Brim is currently CEO of Playbook Ent, an artist management and development company. Over two decades as a manager and A&R director, Brim has smashed some of the industry’s most relevant artists.
The music industry veteran has taken the pulse of a breakthrough artist during his three decades in the business. As a producer, A&R and manager and musical director, Brim has worked with Trey Songz, Big Sean, London On the Da Track, Musiq Soulchild, Atlantic Records, 300th, Epic Records, Tyler Perry, LL Cool J and Montell Jordan and more .
Joseph “Jojo” Brim is known for leading his artists to go within and tap into their own truths to create music that connects with what speaks to their soul.
“The ghosts, the spirits of the past… the session doesn’t start until the spirits enter the room”, explains the CEO of Playbook Ent
“There’s nothing new under the sun, so I encourage my artists to tap into the highest vibrations and call out the ghosts!” he adds with conviction. “I make music and art for people who to like people.”
Brim cites these records as “pivots” to his career and tracks that still resonate in today’s culture.
Along the way, Brim has worked with and steeped himself in the playing of revered music industry pioneers and game changers such as Russell Simmons, Lyor Cohen, LA Reid, Kevin Liles, Al B. Sure ! and the late great André Harrell.
The jewels they gave are still anchored in the soul of his fibers.
Brim’s curiosity for music began in earnest as a freshman in high school, where the Mount Vernon, New York native shared a shop class with none other than Heavy D, a junior at the ‘era.
Brim ended up meeting fellow Mount Vernon native in DJ Eddie F of Heavy D & the Boyz and through those same Al B forays. Of course! thereafter, even going as far as the latter’s meetings at Uptown Records.
“I would go to meetings and Andre Harrell would let me stay and listen and soak up the game,” he says. “I’m looking at Benny Medina, who signed Prince seven years ago, I’m with Al B Sure! and he’s on the phone with Quincy Jones.
As an apprentice producer under Al B Sure! And Kyle West, Brim learned the art of production and songwriting firsthand. Having been there for classic studio sessions such as Tevin Campbell’s “Goodbye” and the making of Jodeci’s timeless classic, “Forever My Lady”, JoJo was essentially getting a masterclass in production and A&R.
Nineteen with two children at the time, Brim felt compelled to learn how to produce himself and he did.
“When [Al B. Sure!] was asleep, I would go to his SP-12 and make beats,” Brim says, “and before he went down, I would keep the record and put it aside.
Just like that, Brim has earned a reputation as a kid who’s with Al B. and making these records, while having an ear and an eye for the business.
His big breakthrough came when rising producer and Mount Vernon native Kenny Smoove asked him to help A&R Case’s debut album “Case” which yielded the hit “Touch Me, Tease Me” featuring Mary J Blige and Foxy Brown. To this day, Brim cites the 1996 record as a “life-changing moment”.
Fresh off of Touch Me Tease, JoJo was hired by Lyor Cohen at the request of then Def Jam Records marketing manager Julie Greenwald to help revamp the A&R team.
The instant hire paved the way for Brim as vice president of A&R and executive producer of Def Soul, the R&B division of Def Jam from 1996 to 2004. This era was considered by many to be the golden age. by Def Jam. With the support of a stellar marketing and promotions team behind him, as executive producer Brim was responsible for multiple gold and platinum projects and generated over 100 million in sales.
In 2005 Jojo joined the newly revamped team at Atlantic Records where he quickly found platinum and gold success with Musiq Soulchild, Tyler Perry, Brian McKnight and the late great Gerald Levert.
Inspired by changing business trends, Kevin Liles decided to leave Warner Music Group and offered JoJo the opportunity to be a founding employee of KWL Management, where Liles gave him day-to-day management duties. an artist on the verge of stardom. in Trey Songz. Jojo wasted no time building KWL, quickly signing another talented but locally known artist to management – Big Sean.
KWL grew fast and furiously and this success led Brim to the office of Reid, who was rebooting Epic Records at the time.
Although the gig only lasted a year, Jojo learned valuable playing and ideas from Reid and took this newfound sense to the world of music-based tech, where he began consulting tech companies. emerging companies looking to break into the entertainment space.
“I haven’t seen a lot of black and brown people in positions of power in the tech world, which for me was an opportunity,” Brim says. “Andre Harrell used to say ‘Find a void in the market, place it and fill it.’ I happened to be the void.
After bringing a few companies to market, Jojo jumped on the radar of Steve Renner, president of ADX Labs, a Minneapolis tech company looking to get into music through an app called MyMy Music. After a year of consulting, the company went through a sea change and Brim was named CEO of what would become VME (Virtual Media Entertainment), a music-based technology company that offers recording, management and of artists who all exist on the technologies offered by ADX Labs and powered by Playbook Ent.
“Our company is committed to setting new trends, seeking out unique opportunities and tapping into uncharted areas. We’re here to make some noise and impact urban communities. When it comes to music, if there’s anyone “One qualified to lead a new era of newsworthy artists is JoJo,” said CEO Tim Matthews.
XCPCNL Business Services Corporation (OTC Pink: XCPL) encourages shareholders to visit their corporate Twitter account at https://twitter.com/RealXCPCNL.
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About XCPCNL
XCPCNL Business Services, based in Charlotte, NC, is a venture capital development firm that leverages its knowledge, skills and experience in the consumer products industry. Our core mission is to provide marketing, technology and other business services to fast growing consumer products companies and big box retailers. XCPCNL is a minority owned and controlled company. To learn more about our activities, services and opportunities, please contact: info@xcpcnl.com
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